Social Media Specialist

About the role

Logitech is looking for a creative, strategic, and data‑driven Social Media Specialist to lead the Logitech for Business presence on LinkedIn, YouTube and Reddit. You will shape both organic and paid social strategies, produce compelling content, manage campaigns, engage the community, and analyse performance to drive demand generation and growth.

Key responsibilities

• Develop and execute a comprehensive social media strategy across organic and paid channels, focusing on LinkedIn and YouTube.
• Own the social content calendar, ensuring consistent posting aligned with business objectives.
• Partner with Demand Generation to design integrated paid social campaigns, including boosted posts, sponsored content and lead‑generation initiatives.
• Create visually compelling assets using Canva, Adobe Express or Photoshop and edit short‑form video for LinkedIn feeds and YouTube Shorts.
• Repurpose long‑form content into social‑first assets for both organic and paid distribution.
• Manage YouTube channel end‑to‑end, monitor comments and foster community engagement.
• Optimize LinkedIn Company Page, showcase pages and employee advocacy programs.
• Plan, execute and optimise paid LinkedIn campaigns, managing budgets, bid strategies and audience targeting.
• Compile monthly and quarterly performance reports, tracking KPIs and ROI.

Required profile

• Proven B2B social media experience, especially on LinkedIn and YouTube.
• Strong analytical mindset with a track record of setting measurable goals and optimizing performance.
• Ability to collaborate with marketing, demand generation and agency partners.
• Excellent written communication and storytelling skills.

Required skills

• Canva
• Adobe Express
• Photoshop
• LinkedIn (organic and paid)
• YouTube (organic and paid)
• Paid social advertising
• Video editing for short‑form content
• A/B testing
• Analytics and reporting