General Manager - Marketing and Ecommerce Growth

About the role

HoopStars, a Toronto‑based youth basketball business, is seeking a hands‑on General Manager to lead marketing, ecommerce and profitable growth while also building the parent company’s marketing team. The role is remote within LATAM, working on Toronto business hours, with potential future relocation to the US or Canada.

Key responsibilities

• Own HoopStars’ business plan, budget, revenue, profitability and cash forecasts, and lead sales and operations.
• Drive digital growth through paid search, social, creative assets, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Define, recruit and manage the parent company’s marketing team, including specialists, contractors and agencies.
• Establish commercial discipline by linking campaign performance to paying customers, repeat enrollment and contribution profit.
• Inspect advertising accounts, diagnose funnel issues and launch improvements while building a scalable execution team.

Required profile

• Proven track record building ecommerce or consumer‑brand growth, with responsibility for paid acquisition, conversion and retention.
• Commercial accountability beyond marketing budgets, including pricing, margins, staffing and profitability forecasts.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Strong professional English and effective remote leadership skills.
• Ability to translate ecommerce methods into a service‑business model with real delivery capacity.

Required skills

• Paid acquisition (search, social) and funnel optimisation.
• Budgeting, financial forecasting and profit‑and‑loss management.
• Team building, recruitment and performance management.

What we offer

• Compensation commensurate with experience and qualifications.
• Remote work from LATAM with Toronto‑hours collaboration.
• Equity opportunity subject to agreed terms.
• Potential future relocation to the US or Canada by mutual agreement.