SEO/AEO Strategist – Content & ASO

About the role

We are looking for an SEO/AEO Strategist to shape and execute content that ranks not only in traditional search but also in AI‑driven answers and app store surfaces. You will work closely with the SEO/AEO Manager to drive growth across blogs, comparison pages, FAQs, landing pages, and help‑center articles for families and caregivers.

Key responsibilities

• Write and refresh SEO/AEO content across core growth pillars, including blog posts, comparison pages, landing pages, FAQs, and category pages.
• Structure content for both humans and AI systems using problem‑solution formats, FAQ schemas, and citation‑friendly markup.
• Support App Store Optimization (ASO) with copy recommendations, keyword research, screenshot text, and seasonal updates.
• Optimize Help Center articles for discoverability, indexation, and AI citation opportunities.
• Collaborate with product, creative, support, and marketing teams to ensure content aligns with brand voice and business goals.
• Track performance using Google Search Console, GA4, SEMrush, ASO tools, keyword rankings, AI visibility tools, and conversion data.

Required profile

• 2–5+ years of experience in content strategy, SEO, growth content, or a related editorial role.
• Understanding of the new AI‑first search landscape and E‑E‑A‑T principles.
• Strong, conversational writing style that resonates with families and caregivers.
• Analytical comfort with Search Console, GA4, SEMrush, or similar tools.
• Ability to prioritize across multiple content calendars and international opportunities.

Required skills

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush or comparable SEO tool
• App Store Optimization (ASO) tools
• Keyword research and ranking analysis
• AI content tools (e.g., Claude, ChatGPT)
• Schema markup implementation