SEO Strategist – Remote (Canada)

About the role

Directive Consulting is seeking a remote SEO Strategist to join its B2B marketing team. The role focuses on developing and executing custom SEO and content strategies for enterprise clients, aligning brand discoverability with measurable business outcomes.

Key responsibilities

• Design and implement tailored SEO and content strategies that drive client revenue and meet North Star Metrics.
• Leverage project phases, historical performance, and ongoing campaign data to continuously refine strategies.
• Collaborate with Associate Directors to overcome roadblocks and ensure goal attainment.
• Develop creative briefs and content campaigns based on competitor and audience insights.
• Apply best‑practice frameworks such as LTV:CAC modeling, customer generation, SERP share, and content production planning.
• Set data‑driven goals using Google Analytics, CRM data, SEMRush, and Ahrefs reports, securing approval from senior leadership before client presentation.
• Manage project timelines, deliverables, and stakeholder communication throughout the client lifecycle.

Required profile

• Client‑facing professional with a deep understanding of SEO, content marketing, and B2B service lines.
• Strong analytical mindset capable of interpreting performance data and translating insights into actionable strategies.
• Proactive problem‑solver who thrives in a fast‑paced, results‑oriented environment.

Required skills

• Google Analytics
• SEMRush
• Ahrefs