Media Strategist

About the role

Banfield is looking for a Media Strategist to join the BanFam and help shape smart, insight‑driven media campaigns that support client goals. You’ll collaborate with internal teams to develop and execute integrated media strategies across digital and traditional channels.

Key responsibilities

• Develop and present strategic media recommendations and build integrated media plans across digital, social and traditional channels.
• Oversee media implementation, execute media buys, monitor performance and provide real‑time optimizations.
• Research audience insights, define KPIs, and translate findings into audience‑driven media plans.
• Present media rationale, plans and performance updates to clients and internal stakeholders.

Required profile

• 5+ years of media planning experience, including at least 2 years in an agency or multi‑client environment.
• Strong knowledge of traditional and digital advertising and excellent project management skills.
• Ability to multitask, attention to detail and a curiosity to stay current on media trends.

Required skills

• Looker Studio
• Google Analytics 4
• Google Tag Manager
• Google Ads
• Meta Business Manager
• LinkedIn Campaign Manager
• AI tools for media contexts
• Programmatic advertising

What we offer

• Hybrid work‑from‑home model.
• Experience‑based compensation package.
• Three weeks vacation plus a one‑week holiday shutdown.
• Heritage building office in Hintonburg with free onsite parking.
• Team‑building perks such as Friday happy hour, quarterly fun days and holiday celebrations.