Senior Manager, SEM & SEO Strategy

About the role

PC Financial is seeking a Senior Manager to lead SEM and SEO strategy for its credit and banking products. The role focuses on data‑driven digital acquisition, leveraging cutting‑edge search campaigns and emerging AI‑powered tactics to grow customer activation.

Key responsibilities

• Lead a team of two SEM specialists and one SEO manager to design and execute paid search, Performance Max, and AI‑driven acquisition campaigns.
• Develop data‑centric, customer‑focused plans across paid search, organic visibility, and content opportunities.
• Partner with Brand Marketing to align content roadmaps and boost SERP and AI overview presence.
• Collaborate with Digital Platforms on technical SEO implementation and with Acquisition Targeting to use first‑party data for targeting and measurement.
• Define, measure, and report KPIs such as Cost Per Activation and ROI, presenting results to senior stakeholders.
• Drive learning and adoption of generative AI and answer‑engine optimization tactics.

Required profile

• Proven experience leading SEM/SEO teams in a fast‑paced, matrixed environment.
• Strong analytical mindset with ability to translate data into actionable acquisition strategies.
• Excellent storytelling and stakeholder‑management skills.
• Experience working with cross‑functional teams including brand, digital platforms, and data targeting.

Required skills

• Paid Search (e.g., Google Ads)
• Performance Max campaigns
• Technical SEO implementation
• Generative AI and Answer Engine Optimization
• First‑party data targeting and measurement