Senior Manager, Athlete Marketing

About the role

Red Bull Canada is looking for a Senior Manager, Athlete Marketing in Toronto. The role develops and implements the national athlete marketing strategy, aligning it with global brand objectives and regional needs, and manages a national portfolio of athletes while overseeing partnerships with teams, leagues and federations. It aims to partner with the world's top athletes and create a sports hero for every Canadian.

Key responsibilities

• Develop and communicate the national athlete marketing strategy, design national efficiencies for executions and guide the annual business plan, and act as liaison with International HQ
• Lead concept creation, negotiate with agencies, and manage the national athlete portfolio, including athlete branding guidelines and communications
• Own the budget and brand appearance for national athlete activities, and coach team members on marketing, communication and performance plans
• Identify new talent and partnerships, develop distribution strategies with the Media Network, and hire and lead teams and agencies
• Drive marketing activities for teams, leagues and federations, including events, athlete projects, digital formats and field campaigns
• Ensure athletes communicate product efficacy at fitness and lifestyle events, and screen and respond to athlete-related consumer requests
• Support targets, business plans, tracking compliance, mid-year and end-of-year reviews, and annual compensation planning

Required profile

• 6+ years in sports or athlete marketing, preferably with an agency, brand or federation
• Bachelor's degree (preferred); education in sports, experiential marketing or media, or experience in sports projects, agencies, federations or journalism
• Extensive network in sports, creative and media, and fluency in written and spoken English (second language appreciated)

Required skills

• Proficiency in PowerPoint, Word, Excel, Outlook and Adobe Creative Suite
• Strong leadership, partnership, media and digital knowledge, and supervision of projects, strategy, communication, logistics, finance, legal and sales challenges

What we offer

• Expected annual base salary of $117,135 to $129,465, depending on qualifications, skills, experience and location
• Eligibility for an annual bonus under Red Bull's bonus plan