Senior Buyer, Search (Paid Search)

About the role

Dentsu Media is looking for a Senior Search Buyer in Toronto to develop and run performance-driven paid search strategies that support client business objectives. Working closely with the Digital Media Manager, the role covers campaign planning, execution, optimization, reporting and budget management across major client accounts, and acts as a strategic partner to clients while mentoring junior team members.

Key responsibilities

• Lead the strategy, execution, optimization and reporting of paid search campaigns, and analyze performance to recommend improvements.
• Manage campaign budgets, pacing, forecasting and billing accuracy.
• Identify opportunities for testing, innovation, automation and new platform features.
• Develop performance reports and present findings to clients and internal teams.
• Maintain knowledge of client businesses, competitors and industry trends, and mentor junior team members.
• Build strong client relationships, act as a trusted advisor, and communicate budget delivery, risks and opportunities.
• Manage timelines and deliverables across multiple accounts, and maintain relationships with media partners.

Required profile

• Post-secondary education in Marketing, Advertising, Business, Media or a related field.
• 4+ years of experience managing paid search campaigns, preferably in an agency environment.
• Proven ability to manage large budgets, deliver results and give strategic recommendations.
• Excellent communication, organizational and stakeholder management skills.

Required skills

• Advanced experience with Google Ads, Microsoft Advertising, GA4 and performance reporting tools.
• Strong understanding of paid search, paid social, display, programmatic and broader digital media channels.
• Google Ads certification required; Microsoft Advertising certification is an asset.
• Advanced Excel and PowerPoint skills.

What we offer

• Salary range of $60k-$65k, depending on experience, knowledge and skills.
• Medical, dental, RRSP, paid time off and other benefits available to permanent employees.