Director of Communications and Strategic Partnerships

About the role

Fairmont Jasper Park Lodge, a luxury resort in the Canadian Rockies, is seeking a Director of Communications and Strategic Partnerships to shape its global profile as a leader in wellness and luxury hospitality. The role follows a $100 million transformation and drives brand awareness, demand generation and revenue growth. It reports to the Regional Director of Public Relations and the Director of Sales & Marketing.

Key responsibilities

• Lead PR strategy and execution, supporting brand positioning and revenue goals
• Identify and run media, influencer and luxury brand partnership opportunities, and cultivate contacts in Canadian, US and international travel and lifestyle networks
• Host media and influencer familiarization trips and manage influencer and content creator collaborations with Marketing
• Develop press releases, story pitches and media materials, amplify on-property activations and campaigns, and maintain the press kit and pressroom
• Act as spokesperson, manage media inquiries and interviews, and support online reputation management
• Coordinate photo and film shoots, maintain the media database and weekly media calendar, and prepare monthly, mid-year and annual PR reports
• Pursue industry awards and nominations, and support other initiatives as required

Required profile

• Bachelor's degree in communications, public relations, marketing or a related field
• 5-10 years of progressive PR and partnership experience in luxury hospitality, wellness or lifestyle brands
• Proven track record of securing top-tier media coverage and delivering high-impact brand activations
• Established network of global media contacts in luxury, travel and wellness
• Crisis communications and online reputation management experience required
• Strong writing and speaking skills, and the ability to handle multiple projects with competing deadlines

Required skills

• Experience with CisionOne and Klear, or other media monitoring and influencer analysis tools
• Copywriting for distinct audiences

What we offer

• Annual salary of $92,000 to $97,000
• Subsidized on-site accommodation for full-time employees
• Comprehensive medical, vision and dental benefits, plus mental health and orthodontics for full-time permanent staff
• Defined contribution pension plan with employer matching up to 5%
• Employee travel program and access to the Mountain Explorer Travel Program
• Colleague perks such as upgrades, discounted stays and dining and wellness discounts

Applicants are asked to complete a questionnaire via their employer's assessment partner shortly after applying; the resort is also open to reasonable accommodations during the application and interview process.