Senior Lifecycle Marketing Manager

About the role

We’re looking for an experienced and results‑driven Senior Lifecycle Marketing Manager to join our Marketing team. This role is central to ensuring our customers have a frictionless and personalized experience by driving engagement, long‑term loyalty, and customer lifetime value.

Key responsibilities

• Own the end‑to‑end lifecycle marketing strategy across all customer touchpoints, from onboarding to churn‑prevention and win‑backs.
• Create and optimise multi‑channel campaigns (Email, SMS, Push) to increase retention, CLV, and overall engagement.
• Segment the customer base using behavioural, demographic, and transactional data for highly personalised messaging.
• Manage, build, and scale automated workflows and AI‑assisted campaigns in Braze.
• Design and execute personalised, automated campaigns leveraging Braze, segmentation, behavioural triggers, and analytics.
• Develop reporting dashboards to track retention, churn, and CLV, delivering actionable insights.
• Identify and reduce friction in the customer journey, focusing on onboarding, win‑back, and conversion‑focused campaigns.
• Collaborate with Product, Data Analytics, Customer Success, and Marketing teams to drive impactful campaigns.
• Oversee push, email, and SMS marketing, automated workflows, segmentation, and retention strategies.

Required profile

• 5+ years in DTC or B2C lifecycle marketing at scale.
• Proven leadership in building and mentoring cross‑functional teams.
• Experience aligning product, data, and customer success to deliver scalable automated campaigns.
• Strong background in CRM strategy and automation using platforms such as Braze, Salesforce, Klaviyo, or HubSpot.
• Demonstrated success managing email and SMS campaigns in Braze.
• Analytical mindset comfortable with reporting, A/B testing, and funnel optimisation.
• Ability to manage large user databases and execute behaviourally triggered campaigns at scale.
• Passion for improving the Canadian healthcare experience.

Required skills

• Braze
• Salesforce
• Klaviyo
• HubSpot
• Figma
• Designmodo Postcards
• HTML

What we offer

• Rewarding mission to reimagine patient‑centric care across Canada.
• Impact and autonomy working with experienced leaders shaping the future of Phoenix.
• Collaborative on‑site culture at downtown Toronto HQ with quick feedback loops.
• Competitive pay backed by market data and a comprehensive benefits package.
• Equal‑opportunity employer with accommodations for applicants with disabilities.