Sales Development Representative

About the role

Forma.ai is seeking a Sales Development Representative to generate new opportunities and build pipeline for its AI‑driven sales compensation platform. You will work closely with Sales and Marketing to identify target accounts, engage decision‑makers, and turn interest into qualified opportunities.

Key responsibilities

• Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance.
• Execute personalized outbound outreach via email, phone, LinkedIn, and other channels, testing and iterating messaging to improve engagement.
• Qualify prospects to understand priorities and challenges, then book qualified meetings for Account Executives.
• Use CRM and sales engagement tools to track activity, manage pipeline, and stay organized.
• Partner with Account Executives on target accounts, messaging, and outreach strategies.
• Follow up on inbound leads, event attendees, and prospects generated through marketing programs.

Required profile

• 3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS.
• Proven success engaging, qualifying, and generating sales opportunities with senior leaders at large organizations.
• Experience handling high‑ACV deals and long sales cycles.
• Expertise in account‑based strategies and highly personalized outreach.
• Ability to scale outreach using automation while maintaining high‑quality touchpoints.
• Strong collaboration skills, comfortable working with GTM leadership and using CRM/analytics tools.

What we offer

• Base salary of 65K CAD with an OTE of 110K CAD.
• Employee stock ownership plan.
• Comprehensive healthcare coverage, including medical, dental, vision, disability, life insurance, and paid parental leave.
• $750 yearly training stipend for learning and development.
• Opportunities for career growth as an individual contributor or people leader.