Territory Manager – Dual (Guelph/London)

About the role

Breakthru Beverage Canada, the leading sales broker in Canada, is seeking a Territory Manager to cover the Guelph/London (United) division. You will be responsible for meeting service expectations, promoting product, managing routes and achieving volume, market‑share and brand‑equity targets across London, Cambridge, Waterloo/Kitchener and Guelph.

Key responsibilities

• Manage territory coverage to ensure excellent execution of sales plans.
• Plan daily, weekly and quarterly activities to meet quota and distribution objectives.
• Maintain and grow existing volume and distribution by building long‑term relationships with ON and OFF‑premise accounts.
• Conduct product tastings, education sessions and execute sales calls using the Structured Call methodology.
• Report competitive activities and provide constructive suggestions.
• Prospect, quantify and qualify new accounts to expand the brand portfolio.
• Collaborate with supplier representatives and field management to promote sales.
• Improve marketability through shelf management, display positioning and price‑point management.

Required profile

• Bachelor’s degree.
• 3+ years of selling experience in a Fast‑Moving Consumer Goods environment.
• Strong organizational, multi‑tasking and communication skills.
• Sound judgment, problem‑solving, negotiation and influencing abilities.
• Knowledge of wine & spirit sales, liquor board regulations and market trends.

What we offer

• Salary range $60,000 – $65,000 CAD per year.
• Corporate bonus.
• Car allowance plus fuel card.
• Cellphone and home‑internet reimbursement.
• Company‑paid benefits and pension plan.