Public Relations Communications Manager

About the role

Turo is looking for a Public Relations Communications Manager in Toronto to tell the company's story in Canada and highlight how it is reinventing car rental. The role owns the earned media function and is hands-on, taking a story idea from concept to coverage. It suits someone who can set the media relations approach, liaise with traditional and new media, manage media inquiries, create integrated comms plans and track Turo and its competitors in the news.

Key responsibilities

• Develop and execute Canada's communications strategy, building an earned media playbook across consumer, travel and business press and creating repeatable best practices.
• Create and implement integrated communications plans for seasonal campaigns, product launches and cultural moments.
• Build relationships with key media reporters, influencers and brand partners across English Canada and Quebec.
• Contribute to the measurement framework showing PR's impact on brand health and ROI, and report results to leadership.
• Secure brand features on product innovation, thought leadership and company performance.
• Draft press statements and reactive statements for policy and trust and safety issues.
• Proactively find newsworthy stories in the host and guest community and engage with it to support media opportunities.

Required profile

• 5+ years of communications, corporate communications or public relations experience, agency or in-house; auto, marketplace or travel experience preferred.
• Bachelor's degree in Marketing, Journalism, Communications or a related field, or equivalent work experience.
• Proven ability to build and execute communications plans, with a proactive press project from concept to coverage (e.g., data-driven pitch, press trip).
• Calm and effective in crisis situations, able to develop clear messaging quickly.
• Familiarity with Quebec and French-language media is a strong asset.

Required skills

• Above-average media relations skills with existing contacts across traditional and new media.
• Adaptable verbal and written communication with reporters, colleagues and senior leaders.
• Experience working with creative and media agencies on integrated campaign ideation is a bonus.

What we offer

• Target base salary of $86,000-$107,000 CAD in Toronto, plus equity and benefits.
• Medical, dental and vision insurance, retirement employer match, learning and development stipend, travel credit and cell phone and internet stipend.
• Paid time off, paid holidays, volunteer time off and parental leave.
• In-office lunch, snacks and activities for full-time or hybrid workers.