Growth Marketing Specialist

About the role

Turo is looking for a Growth Marketing Specialist to help solve supply constraints in key Canadian markets. The role drives the top-of-funnel supply acquisition engine, from awareness through conversion, in partnership with the Marketplace Growth director, and focuses on building scalable, cost-efficient ways to bring high-quality hosts onto the platform. It sits at the intersection of data, experimentation and execution.

Key responsibilities

• Plan, launch and evaluate paid channel experiments (paid social, sponsored content, and emerging channels such as audio) to find scalable, cost-efficient supply acquisition channels.
• Build and maintain a structured roadmap across creatives, targeting, offers and messaging.
• Improve the "List Your Car" landing page for conversion and to attract multi-car and expansion-minded hosts.
• Partner with the Creative department to test value propositions and creative tailored to host segments, including bilingual (English/French) creative for Quebec.
• Source, craft and amplify host stories to drive organic interest, using Canadian media and content partners.
• Analyze performance with metrics such as CAC, conversion rates and quality signals, and turn insights into action to grow active supply in priority Canadian markets.

Required profile

• 2-4+ years of experience in growth marketing.
• B2C marketplace or platform growth experience is a strong plus; experience in or around marketplaces is also a strong plus.
• Strong analytical mindset, comfortable interpreting data and making tradeoffs.
• Bias toward action, able to launch tests quickly, learn fast and iterate.
• Clear communicator who collaborates cross-functionally.
• Bilingual (English/French) comfort and Quebec market experience are a plus.

What we offer

• Target base salary of $66,000 - $82,000 CAD annually in Toronto, plus equity and benefits.
• Medical, dental and vision insurance, retirement employer match, learning and development stipend, travel credit, cell phone and internet stipend, paid time off, holidays, volunteer time off and parental leave.
• In-office lunch, snacks and activities for full-time or hybrid employees.

The role follows a hybrid schedule with three mandatory in-office days per week (Mondays, Wednesdays and Thursdays).