Product Marketing Manager

About the role

AppDirect, a subscription commerce platform, is looking for a Product Marketing Manager in Toronto. You will be the sole product marketing voice for a Business Unit, owning the product line end to end and setting your own priorities without day-to-day direction. You turn competitive intelligence, win/loss data and customer insight into positioning and go-to-market plans that sales and product teams can act on.

Key responsibilities

• Own the full go-to-market strategy for Business Unit product launches, including positioning, success criteria and cross-functional execution.
• Define product marketing outcomes and metrics tied to the Business Unit pipeline and new revenue targets, and track performance.
• Work with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis and market research.
• Build and run the Business Unit's customer marketing strategy, focusing on advocacy programs and expansion-stage motions that support cross-sell.
• Own analyst relations, including briefings, inquiries and ongoing positioning with research firms such as Gartner.
• Represent product marketing in cross-functional planning with sales, customer success and marketing leadership.
• Contribute to pricing analysis and recommend packaging and positioning decisions.

Required profile

• 3-5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
• Experience conducting competitive analysis, win/loss research or market intelligence and influencing product or positioning decisions.
• Familiarity with analyst relations processes, including briefings and research inquiries.
• Experience developing customer marketing or expansion-stage programs (advocacy, upsell or cross-sell).
• Ability to work autonomously across multiple initiatives and to communicate clearly in writing and verbally to sales leadership, product management and executives.

What we offer

• Base salary range of $94,000-$117,000 CAD, which may change.
• Performance bonuses and a full range of social benefits for permanent employees.