Portfolio Optimization Marketing Manager

About the role

The Portfolio Optimization Marketing Manager evaluates and optimizes the product portfolio to maximize profitability, competitiveness and operational efficiency. The role leads portfolio simplification, SKU rationalization and product renovation initiatives, working closely with Marketing, Sales, Finance, Operations and Supply Chain teams so that portfolio decisions align with brand strategy and business objectives.

Key responsibilities

• Develop and execute the category portfolio optimization roadmap to drive growth, profitability and operational efficiency.
• Analyze portfolio and SKU performance to identify opportunities, risks and areas for improvement.
• Develop and implement product renovation, simplification, rationalization and delisting strategies.
• Lead cross-functional portfolio optimization projects from business case development through implementation.
• Partner with Brand Management and Innovation teams to align portfolio decisions with brand and growth priorities.
• Build business cases and recommendations to improve growth, margins and profitability.
• Manage product lifecycle activities and coordinate portfolio changes with stakeholders.
• Serve as subject matter expert for the fresh products portfolio and monitor consumer, market and competitive trends.
• Measure the impact of portfolio initiatives and share results and recommendations with business partners.

Required profile

• 5+ years of experience in portfolio management, category management or project management, preferably in food or consumer packaged goods.
• Proven experience leading cross-functional initiatives on portfolio optimization, SKU rationalization, product renovation and product lifecycle management.
• Experience developing business cases and improving growth, profitability, productivity and cost.
• Bilingual in French and English, written and spoken; French is required for Quebec positions.

Required skills

• Project management, with familiarity with Stage-Gate or Agile methodologies.
• Strong understanding of P&L, margins, profitability and financial analysis.
• Proficiency with Microsoft 365 (Excel, PowerPoint, Word, Outlook).
• Experience using NielsenIQ.

What we offer

• Salary scale 005: $84,600 to $105,800, depending on academic background, experience and skills.
• Annual bonus and pension plan with company contributions.
• Recognition of years of service for vacation calculation.
• Flexible group insurance plan including telemedicine, and an employee assistance program.