Paid Media Specialist (Google Ads Expert)

About the role

Linen Chest, a leading Canadian home goods retailer, is looking for an experienced Paid Media Specialist with proven Google Ads expertise to take ownership of its paid campaigns. The role suits someone who combines analytical precision with creative testing in a results-driven environment. It is a remote-first position with one day per week in the office at the Laval headquarters.

Key responsibilities

• Lead strategy, execution and optimization of Google Ads campaigns across Search, Shopping, Display, YouTube and Performance Max
• Implement advanced targeting, segmentation and remarketing to maximize ROAS and customer lifetime value
• Refine bidding, audience targeting, ad copy and creatives based on data insights, and identify opportunities for automation
• Track KPIs such as CTR, CPC, CPA, ROAS, conversion rate and impression share, and report actionable recommendations to the Marketing Director
• Collaborate with e-commerce, merchandising and creative teams and integrate Google Ads into omnichannel marketing
• Manage significant monthly Google Ads budgets efficiently

Required profile

• 3+ years of hands-on, high-budget Google Ads management in e-commerce or retail
• Google Ads certification required; Google Analytics or Display/Shopping certifications are an asset
• Bilingualism (English/French) preferred but not mandatory

Required skills

• PPC, attribution models, conversion tracking, remarketing and audience segmentation
• Proficiency in GA4, Google Tag Manager and data visualization tools

What we offer

• Competitive salary and comprehensive benefits package
• Employee discounts on Linen Chest products
• Flexible, collaborative work environment with remote convenience