On Premise Trade Marketing Manager - Limited Service Restaurants

About the role

The On Premise Trade Marketing Manager for Limited Service Restaurants (LSR) is the lead trade marketing role for the LSR segment within Red Bull's Canadian On Premise organization. It is a national position responsible for developing and executing the LSR trade marketing strategy and business plan, working closely with the Key Account team and the broader On Premise Marketing team.

Key responsibilities

• Translate business priorities, consumer insights and sales performance into trade marketing strategy for the LSR segment
• Lead the annual LSR business plan and the annual On Premise Customer Sell Deck, and align joint business plans with key accounts
• Develop tailored marketing strategies and programs for key customers that drive reach, consumption and brand engagement
• Build direct relationships with key LSR customer marketing teams and run joint marketing programs
• Develop trade marketing tools and POS creative according to Red Bull brand standards
• Partner with external agencies and the Brand Marketing team on national product and occasion strategies, and adapt programs for the Canadian market with the Global LSR Trade Marketing team
• Manage initiatives from strategy and briefing through execution, measurement and optimization, and report on program performance and learnings
• Act as the trade marketing contact and subject-matter expert for the LSR segment, representing Canadian needs to the Global team and sharing insights across the organization

Required profile

• 4+ years in trade marketing or a related commercial marketing role, preferably in Limited Service Restaurants or On Premise Key Accounts
• Bachelor's degree in marketing and sales or economics
• Fluent in English; bilingualism in French is a strong asset

Required skills

• Experience developing business plans, customer strategies and integrated marketing programs
• Understanding of consumer goods, trade marketing principles and consumer trends
• Planning, project management and analytical skills, able to handle multiple priorities and stakeholders
• Communication, collaboration and relationship-building skills

What we offer

• Expected annual base salary of $98,515 to $108,885, depending on qualifications, skills, experience and location
• Eligibility for an annual bonus under Red Bull's bonus plan