National Account Manager

About the role

The National Account Manager is responsible for strengthening strategic relationships with existing customers and generating new business within a defined territory. Reporting to the Director of Sales, the role focuses on achieving sales growth targets, developing joint business plans, and expanding distribution channels.

Key responsibilities

• Build and maintain win‑win partnerships with key retail and wholesale accounts.
• Identify and nurture new business opportunities to meet profit and volume goals.
• Create and execute quarterly or annual sales plans for assigned accounts.
• Lead the end‑to‑end Product Line Review Process, including planning, alignment, execution, and presentation.
• Provide accurate pricing, availability, and product substitution options.
• Act as liaison between customers and internal teams to ensure requirements are met.
• Prepare clear written proposals and quotations for current and prospective customers.
• Participate in trade shows, conventions, and company events.
• Develop distribution strategies, reselling agreements, and other growth initiatives.
• Monitor market conditions, competitive activity, and promotional trends.
• Produce monthly sales reports, forecasts, and analytics.

Required profile

• University degree in business or marketing.
• Minimum 10 years of experience in sales, account development, and distribution channel management.
• Strong relationship‑building, negotiation, and conflict‑resolution abilities.
• Excellent communication, presentation, and public‑speaking skills.
• Proven teamwork and people‑management capabilities.

Required skills