Marketing Operations Manager

About the role

This role exists to make our marketing systems reliable – ensuring campaigns launch cleanly, leads route correctly, and the data behind our funnel can be trusted. You will be the hands‑on operator of our Marketo platform, configuring, maintaining and optimizing it while troubleshooting any integration issues.

Key responsibilities

• Own the marketing technology stack (Marketo, webinar/event platforms, ABM and enrichment tools), configure, maintain and optimize each component.
• Manage core operational programs such as lead lifecycle, scoring models and nurture architectures, redesigning logic where needed.
• Diagnose and resolve integration issues including sync failures, routing errors and field‑mapping problems.
• Maintain email channel health through segmentation, dynamic content, deliverability governance and send frequency rules.
• Define and enforce data‑integrity standards, handling hygiene, deduplication, enrichment and purging.
• Partner with Demand Gen, Events and Sales teams to translate goals into system actions and prioritize work.

Required profile

• 5+ years in B2B SaaS marketing operations.
• Marketo Certified Expert (or equivalent hands‑on experience) with deep functional fluency in Salesforce.
• Proven experience owning a lead lifecycle and scoring model in production.
• Track record implementing and maintaining tracking and attribution infrastructure.
• Strong email operations background, including segmentation, personalization and deliverability.
• Demonstrated ability to work independently as the senior technical owner of a marketing stack.

Required skills

• Marketo
• Salesforce
• ABM and enrichment platforms (e.g., 6sense, Clearbit, ZoomInfo, Clay, Rainfocus)
• Webinar and event platforms
• Modular email‑build tools (e.g., Knak, Stensul)

What we offer

• Competitive salary range CA$102K‑CA$140K per year.
• Comprehensive health and life insurance, statutory and flexible vacation, birthday and volunteering days.
• Remote work (Canada) with occasional travel (<10%).
• Employee resource groups and company‑wide get‑togethers.