Marketing Coordinator

About the role

Classic LifeCare (home care) and CONNECT Communities (brain injury rehabilitation) are seeking a Marketing Coordinator to manage their digital presence, content strategy, and marketing operations. Reporting to the Executive Leader and working closely with the Director of Communications and Strategy, you will collaborate across teams to create and execute pages, campaigns, systems, and assets that drive results.

Key responsibilities

• Manage and optimise WordPress and Squarespace websites, including CMS updates, page builds and UX improvements.
• Develop and execute SEO strategy using Ahrefs, conducting keyword research, tracking performance and driving organic growth.
• Operate HubSpot CRM for contact management, email campaigns and reporting.
• Write and produce content for newsletters, web copy, internal communications and partner‑facing materials.
• Design and coordinate marketing assets such as presentations, brochures, digital ads and campaign collateral.
• Support accreditation, reporting and compliance‑related communications as needed.
• Track performance across digital channels and translate data into clear recommendations.
• Collaborate with branch teams in British Columbia and Alberta to ensure consistent brand and messaging.
• Assist with course creation and back‑end development for the Learning Management System platform.

Required profile

• Hands‑on experience with WordPress, HubSpot and SEO tools (Ahrefs preferred).
• Strong writing skills and ability to work independently on multiple projects.
• Detail‑oriented with good prioritisation.
• Background in marketing, communications or a related field; BBA or equivalent is an asset.
• Familiarity with the healthcare or nonprofit sector is a plus.

Required skills

• WordPress
• Squarespace
• Ahrefs
• HubSpot CRM
• SEO

What we offer

• Salary of $52,000 per year.
• Extended health and dental benefits after three months.
• 10 days paid vacation plus 5 sick days annually.