Head of Marketing – US Performance Marketing Lead

About the role

As the Head of Marketing you will own the performance marketing strategy for the US market, driving profitable growth across the full customer journey. You will lead a high‑performing local team, partner with senior leadership, and translate market insights into measurable revenue and margin improvements.

Key responsibilities

• Own and execute end‑to‑end performance marketing strategy for the US, optimizing media mix, revenue growth and contribution margin.
• Lead and develop the local marketing team, including content and influencer functions, while collaborating with global affiliates, email/CRM and Google/Meta specialists.
• Manage a diversified media strategy across Meta, Google, Connected TV, upper‑funnel media and emerging channels.
• Establish robust measurement and attribution practices (CAC, MER/ROAS, LTV, incrementality) to protect profitability while scaling.
• Optimize complex, high‑consideration customer journeys with sales cycles of 2‑3+ months, integrating acquisition, nurturing, conversion and retention tactics.
• Partner with Creative and Brand teams to build data‑driven performance creative strategies and conduct full‑funnel optimization.
• Collaborate with the Country Manager and Global Leadership on forecasting, planning, budget allocation and agency/technology partnerships.

Required profile

• 8+ years of performance/growth marketing leadership experience scaling DTC or e‑commerce businesses in the US, with proven success in high‑AOV, high‑consideration consumer journeys.
• Direct management of $5M+ annual performance marketing budgets and ownership of revenue, MER/ROAS, CAC and contribution margin targets.

Required skills

• Meta and Google paid acquisition platforms
• Email/CRM and affiliate marketing
• Connected TV and upper‑funnel media
• Data analytics, incrementality testing, multi‑touch attribution
• Forecasting, conversion rate optimization (CRO), cohort‑based LTV analysis
• GA4, Looker/Tableau, SQL, CDPs, advanced attribution platforms
• AI/LLM tools for strategic planning, audience research and workflow automation

What we offer

• Comprehensive health insurance coverage
• Retirement plan options
• Paid vacation and sick days
• International, collaborative work environment that values creativity and innovation
• Professional growth opportunities in a rapidly scaling e‑commerce company
• Team‑building activities, seasonal celebrations and after‑work gatherings
• Employee discounts on all PERGOLUX products
• Comfortable workspace with complimentary snacks and beverages