Marketing Coordinator – Conferences & Accommodations

About the role

The Marketing Coordinator supports the design, development and implementation of marketing, communications, sales and social media initiatives for the Conferences and Accommodations unit at UBC. Reporting to the Marketing and Business Development Manager, the role blends digital and print marketing activities while providing key administrative support.

Key responsibilities

• Create and post content across social media platforms, manage daily engagement and maintain a weekly social media calendar.
• Coordinate and execute digital campaigns, including Google Ads, Instagram, Twitter, Facebook, LinkedIn, and email marketing.
• Respond to guest feedback on online travel agencies and review sites, escalating issues as needed.
• Collaborate with SEO partners to implement SEO and paid‑media initiatives, monitoring performance against KPI targets.
• Produce weekly or monthly analytics reports covering web, social and reputation metrics, offering actionable recommendations.
• Assist in writing, editing, designing and proofreading communication materials such as blogs, websites, digital ads, chatbots and print collateral.
• Develop and manage production of print and merchandising projects, including brochures, signage and branded swag.
• Update website content using a CMS (WordPress) and set up promotions and offers.

Required profile

• Experience in marketing, communications, sales or social media within a corporate or institutional setting.
• Ability to coordinate both digital and print marketing projects and work collaboratively with internal teams and external partners.
• Strong attention to detail for content creation, proofreading and analytics reporting.

Required skills

• Google Ads
• Instagram
• Twitter
• Facebook
• LinkedIn
• Email marketing
• SEO
• Paid media management
• Web analytics
• Social analytics
• Online reputation management
• WordPress (CMS)