Marketing, Branding & Media Specialist

About the role

We are looking for a Marketing, Branding & Media Specialist on a contract basis to lead integrated campaigns for tourism and cultural sectors in Nunavut. The role involves creating brand strategies, managing social channels, and overseeing media buying while travelling to communities as projects arise.

Key responsibilities

• Develop branding and marketing plans, including graphic design assets.
• Analyse existing research on target audiences and market trends.
• Conduct market research across arts, tourism, niche and Indigenous tourism sectors.
• Design and implement marketing strategies and creative execution plans.
• Manage social media platforms and curate user‑generated visual content.
• Maintain and regularly refresh website content.
• Plan and execute media buying across digital, TV, radio and online platforms.
• Create and adapt campaign materials and rotation schedules.
• Develop evaluation tools and performance reports for campaigns.
• Deliver branding and marketing workshops to industry stakeholders.
• Handle copyright processes for artwork and performance reproductions.

Required profile

• Proven experience in marketing, branding, media planning or media buying.
• Background in digital marketing, social media management and digital asset management.
• Strong portfolio of creative campaigns, preferably in tourism, arts or Indigenous sectors.
• Willingness and ability to travel to Nunavut communities as required.
• Familiarity with northern or Indigenous branding initiatives and CARFAC copyright fee schedules.
• Degree or diploma in Marketing, Communications, Graphic Design or a related field.

Required skills

• Digital marketing
• Social media management
• Digital asset management
• Graphic design
• Website content management
• Media buying (digital, TV, radio, online)
• Copyright management (CARFAC)