Growth Marketing Specialist
Betty · Sofia
Description du poste
About the role
We are looking for a proactive and commercially minded Growth Marketing Specialist to join our growing marketing team. In this role you will identify, develop and execute cross‑functional initiatives that support customer acquisition, engagement and revenue growth. Your work will include turning product features, promotions and business opportunities into integrated marketing campaigns.
Key responsibilities
- Identify and develop new marketing and growth opportunities that contribute to acquisition, engagement and revenue.
- Turn product features, promotions and launches into clear, well‑structured marketing campaigns.
- Build campaign briefs defining objectives, audience, key messages, deliverables, owners, timelines and expected business impact.
- Coordinate execution across User Acquisition, Brand, Product, Design, CRM, Content, Compliance and other relevant teams.
- Own the execution process for cross‑functional growth initiatives, ensuring tasks are clearly described, assigned, followed up and completed on time.
Required profile
- 2+ years of experience in growth marketing, digital marketing, campaign management or product marketing.
- Strong understanding of digital marketing channels and how they contribute to customer acquisition and engagement.
- Commercial mindset with the ability to connect marketing activity to measurable business outcomes.
- Excellent organizational and project‑execution skills, able to manage several initiatives and stakeholders simultaneously.
- Good analytical skills and confidence working with campaign data and performance metrics.
Required skills
- Familiarity with project‑management tools such as Jira, Asana or Monday.com.
- Experience with A/B testing and conversion optimisation.
- Ability to analyse campaign performance and draw actionable insights.
What we offer
- Competitive salary.
- Premium health insurance.
- Career and skills development opportunities.
- Fun and collaborative team environment.
- New modern office space.
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Betty
Sofia
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