General Manager - Marketing and Ecommerce Growth

About the role

HoopStars, a Toronto‑based youth basketball business, is seeking a hands‑on General Manager to drive marketing, ecommerce and profitable growth. The role splits time between running HoopStars and building the parent company Community Sports Partners' marketing team across its brands, with remote work from LATAM and Toronto‑hour collaboration.

Key responsibilities

• Own HoopStars' business plan, budget, revenue, profitability and cash forecasts while leading sales and operations.
• Drive digital growth by improving paid search, social, creative assets, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Define, recruit and manage the parent marketing team, including specialists, contractors or agencies.
• Establish commercial discipline by linking campaign performance to paying customers, repeat enrollment and contribution profit.
• Inspect advertising accounts, diagnose funnel issues and launch improvements while building a scalable execution team.

Required profile

• Proven track record building ecommerce or consumer‑brand growth, with responsibility for paid acquisition, conversion and retention.
• Commercial accountability beyond marketing budgets, including pricing, margins, staffing and profitability forecasts.
• Experience hiring and managing marketers, creatives, agencies or similar specialists.
• Strong professional English and effective remote leadership skills.
• Ability to translate ecommerce methods into a service‑business model with real delivery capacity.

Required skills

• Paid acquisition (search and social) strategy and execution.
• Conversion funnel analysis and optimisation.
• Retention and referral program development.

What we offer

• Compensation commensurate with experience and qualifications.
• Remote work from LATAM with Toronto‑hour collaboration.
• Equity opportunity subject to agreed terms.
• Potential future relocation to the US or Canada by mutual agreement.