Digital Strategist

About the role

REF Digital, the digital agency of Groupe LG2, is seeking a Digital Strategist to lead the creation of high‑performing digital experiences. You will work closely with multidisciplinary teams to shape websites, mobile apps, e‑commerce solutions and relationship‑marketing initiatives that transform brands and businesses.

Key responsibilities

• Lead discovery, definition and planning phases for complex digital products, collaborating with UX/UI designers, developers and consultants.
• Integrate measurement plans, analyse data (e.g., Google Analytics) and turn insights into actionable business recommendations.
• Build trust‑based client relationships and support account leads to grow mandates organically.
• Leverage the agency’s multidisciplinary expertise to design innovative, forward‑thinking digital solutions.
• Champion digital expertise internally and externally, and stay up‑to‑date with technology trends.

Required profile

• Minimum 5 years of experience in strategy, design or delivery of digital products (UX, consulting or product ownership backgrounds welcomed).
• Strong understanding of complex digital ecosystems, e‑commerce, CMS platforms and digital transformation challenges.
• Excellent analytical skills and comfort working with data to measure marketing effectiveness.
• Curiosity for new industry practices and ability to translate findings into structured, turnkey recommendations.
• Proven ability to manage multiple large‑scale mandates in an agency environment.

Required skills

• Google Analytics
• CMS platforms