Director of Content & Public Relations

About the role

The Director of Content & Public Relations works directly with the CEO to create high‑quality, audience‑first content that helps Canadians understand and engage with democracy. This senior position blends editorial excellence with strategic thinking to raise the Samara Centre’s profile and impact.

Key responsibilities

• Identify content gaps and optimisation opportunities using performance data and strategic priorities.
• Lead staff and external specialists to produce diverse formats such as articles, newsletters, podcasts, social media, video and events.
• Collaborate with research, marketing, public affairs and community partners to craft well‑sourced, clear content for flagship initiatives.
• Incorporate external perspectives to keep engagement efforts relevant and impactful.
• Oversee editing processes—including backreads, copy editing and line editing—to ensure high editorial quality.
• Use analytics tools to evaluate performance and recommend data‑driven improvements.
• Manage multiple projects, deadlines and shifting priorities while maintaining strong attention to detail.
• Occasionally speak publicly, appear in video content, and support senior team members with speaking opportunities and briefing materials.

Required profile

• Senior‑level editorial and strategic communication experience.
• Proven ability to lead cross‑functional teams and external contributors.
• Strong analytical mindset with experience using content performance metrics.
• Excellent written and verbal communication, including public speaking.
• Detail‑oriented and capable of juggling multiple projects simultaneously.

Required skills

• Proficiency with content analytics tools.

What we offer

• Competitive salary of $115,000 CAD per year.
• Hybrid work model (4 days in‑office, 1 day remote).
• Opportunity to shape national conversation on democracy.