Director - Business Development (SDR Team Lead)

About the role

Appcast, a global leader in programmatic recruitment advertising technology and part of the StepStone group, is hiring a Director - Business Development in Fredericton. The role leads and scales the SDR function, driving early-stage pipeline growth. It reports to Sales and Marketing leadership, coaches a team of Sales Development Representatives, and works closely with Account Executives, Marketing and Sales Operations.

Key responsibilities

• Lead, coach and develop a high-performing team of SDRs, fostering accountability and continuous improvement.
• Define and execute the SDR strategy, setting team and individual targets aligned to pipeline and revenue goals.
• Oversee onboarding, call coaching, pipeline reviews and performance management.
• Work with Account Executives, Marketing and Sales Operations to align outreach, optimize lead quality and ensure smooth handoffs.
• Design outbound prospecting playbooks, cadences and messaging frameworks to improve conversion across calls, email and social channels.
• Track activity, conversion and pipeline metrics, identify trends and remove blockers.
• Recruit, hire and onboard SDRs, build career paths and reduce attrition.
• Promote CRM discipline and accurate pipeline reporting.
• Represent the SDR function in leadership forums and evaluate emerging technologies, including AI-enabled tools.

Required profile

• Bachelor's degree in Business, Marketing, Communications or a related field, or equivalent practical experience.
• 6+ years in sales development or inside sales, with at least 3 years in a people management role.
• Experience managing a team of 8+ SDRs; experience managing managers or a deputy strongly preferred.
• Proven track record of building or scaling an SDR function and consistently meeting or exceeding pipeline and revenue targets.
• Experience in AdTech, HRTech or SaaS recruitment solutions is a plus.

Required skills

• CRM platforms such as Salesforce.
• SDR tooling such as Outreach and LinkedIn Sales Navigator.
• Outbound prospecting, consultative selling and pipeline development.

Occasional travel may be required for team events, quarterly business reviews and industry conferences.