Director, Brand Strategy

About the role

Relay is a digital banking platform that equips self‑made business owners with tools and insight to manage money confidently. We are seeking a Director, Brand Strategy to own the brand strategy and the channels that bring our work to market—including social, influencer, and content—while coordinating integrated‑marketing campaigns. Partnering closely with the Creative Director, you will ensure Relay’s marketing operates as a unified, high‑performing system.

Key responsibilities

• Drive integrated marketing across the team, turning competing priorities into a clear, sequenced plan and ensuring campaigns ship on schedule.
• Oversee events, social, content, and influencer channels; build systems that increase throughput and raise creative standards.
• Set campaign strategy and author creative briefs, aligning stakeholders early and translating strategy into actionable direction for the studio.
• Own the brand’s evidence base—customer research, competitive analysis, and brand tracking—and co‑design research and message testing with the Creative Director.
• Measure brand health through awareness tracking, brand lift, share of voice, and campaign effectiveness.
• Define category framing, competitive context, audience definition, and segmentation.
• Steward brand governance as policy and assess partnership fit.
• Lead three managers and about seven team members, staying close enough to the craft to jump in when needed.

Required profile

• End‑to‑end integrated marketer with experience building and running campaigns from strategy through execution.
• Numerically fluent; able to interrogate channel metrics and uncover hidden insights.
• Assertive and process‑oriented, with a proven ability to implement and enforce marketing workflows across cross‑functional teams.
• Demonstrated skill in aligning stakeholders with competing priorities around a single plan, influencing beyond direct reports.
• Strong brand judgment and creative sensibility combined with operational rigor.
• Energized by ambiguity and change, with curiosity about applying AI across your work.