Digital Marketing Manager (Canada)

About the role

We are seeking a Digital Marketing Manager to lead the performance of key acquisition channels and optimise conversion health across our multi‑brand SaaS portfolio. This data‑driven role combines strategic ownership with hands‑on execution, working closely with demand generation, product marketing and operations teams.

Key responsibilities

• Own digital performance across paid media, website conversion and technical SEO/AEO, ensuring measurable pipeline and revenue impact.
• Manage external agency partners for paid media execution, budget allocation, creative direction and CAC outcomes.
• Lead website optimisation initiatives, including conversion rate improvements, user‑journey analysis, landing‑page strategy and CRO experimentation.
• Develop and maintain scalable landing‑page infrastructure on HubSpot and WordPress for rapid campaign deployment.
• Oversee technical SEO and AEO foundations such as site architecture, schema, indexing, redirects and site‑speed optimisation.
• Design and execute CRO testing programmes, define hypotheses, analyse results and scale successful experiments.
• Produce regular performance reporting across paid, organic and website channels and deliver insights to stakeholders.
• Collaborate cross‑functionally with demand generation, marketing operations, content and product marketing teams to align execution with pipeline goals.

Required profile

• 4‑6 years of experience in performance‑driven digital marketing, preferably in B2B SaaS or high‑growth environments.
• Proven track record managing external paid‑media agencies with accountability for performance outcomes.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Hands‑on experience across paid media, web optimisation and technical marketing systems.

Required skills

• Paid Media management
• Conversion Rate Optimization (CRO)
• Technical SEO / AEO
• HubSpot
• WordPress
• CRO testing platforms
• Performance reporting and analytics