Digital Marketing and Sales Executive, B2B SaaS

About the role

The Digital Marketing and Sales Executive will lead integrated digital strategies to generate qualified leads, boost engagement, and drive revenue for a fast‑growing B2B SaaS product. You will work closely with sales, product, and customer‑success teams to align campaigns, optimise conversion funnels, and support account‑based growth initiatives.

Key responsibilities

• Design and execute multi‑channel campaigns (SEO/SEM, Google, LinkedIn, Meta ads, email nurture, content, social, webinars).
• Deploy demand‑generation programs, optimise landing pages and funnels through CRO and A/B testing.
• Collaborate with sales on ABM tactics, define MQL/SQL criteria, and build pipeline‑supporting content.
• Create and manage blogs, white papers, case studies, infographics, and video assets while improving organic reach.
• Manage marketing automation platforms (HubSpot, Marketo, Pardot) and CRM (Salesforce) to build nurture workflows and lead‑scoring models.
• Track KPIs (CPL, CAC, conversion rates, LTV), generate insights, and report to leadership.
• Oversee budget allocation across ad platforms, tools, and agencies for cost‑efficient performance.
• Coordinate with product, design, and CSM teams and manage freelancers or agencies.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 4‑10 years of digital marketing experience, preferably in B2B SaaS or technology.
• Proven track record of lead generation, funnel optimisation, and ABM execution.
• Strong analytical mindset and ability to present data‑driven recommendations.

Required skills

• SEO, SEM, PPC (Google Ads, LinkedIn, Meta).
• Marketing automation (HubSpot, Marketo, Pardot).
• CRM systems (Salesforce).
• Google Analytics, GA4, Looker Studio.
• CRO, A/B testing, landing‑page optimisation.

What we offer

• Competitive base salary with performance‑based incentives.
• Health, wellness and leave benefits.
• Professional development allowance for courses and conferences.
• Flexible work arrangement (remote/hybrid where possible).