Content Strategist – Remote (Canada)

About the role

Directive Consulting is seeking a remote Content Strategist for its Canadian market. The role is client‑facing and focuses on developing and executing custom content and SEO strategies for enterprise‑level B2B brands.

Key responsibilities

• Design and implement tailored content strategies that align with client business goals and performance metrics.
• Leverage data from Google Analytics, CRM systems, SEMRush and Ahrefs to set and adjust measurable goals.
• Collaborate with Associate Directors to overcome strategic roadblocks and ensure goal attainment.
• Create compelling creative briefs and content campaigns based on competitor and audience insights.
• Apply best‑practice frameworks such as LTV:CAC modeling, customer generation, SERP share, and content production planning.

Required profile

• Strong client‑service orientation with experience handling enterprise B2B accounts.
• Ability to synthesize marketing data and translate it into actionable strategy.
• Excellent communication skills for internal and external stakeholder alignment.

Required skills

• Google Analytics
• CRM platforms
• SEMRush
• Ahrefs