Business Lead, Lifecycle Services

About the role

This strategic, customer‑facing position is responsible for driving growth of lifecycle services across a Canadian territory. Working closely with distributor networks and internal market access teams, you will develop and execute annual business plans that align with revenue targets and long‑term customer value.

Key responsibilities

• Achieve growth and performance targets for lifecycle services across assigned geographies.
• Develop and manage annual business plans with distributors, ensuring alignment with sales objectives.
• Monitor business performance, forecasting, and reporting to ensure consistent delivery against targets.
• Assess distributor capabilities, identify skill gaps, and implement development plans.
• Lead rollout of new service offerings to distributors and sales teams, ensuring strong adoption.
• Collaborate cross‑functionally to enhance customer outcomes and support long‑term revenue growth.
• Represent the organization at industry events, trade shows, and customer engagements.
• Build and maintain strong relationships with distributor leadership to influence performance.

Required profile

• Bachelor’s degree or equivalent experience in business, engineering, or a related field.
• 5+ years of experience in sales, lifecycle services, channel management, or related commercial roles.
• Strong commercial leadership and channel management expertise.
• Proven ability to drive revenue growth and improve partner or distributor performance.
• Understanding of outcome‑based selling and service‑driven business models.

Required skills