Senior Content SEO Specialist

About the role

The Senior Content SEO Specialist joins the Digital team at National Bank to drive organic visibility and performance across the bank’s information platforms. You will shape content strategy, analyse SEO and GEO data, and ensure that search intent is met through optimized content.

Key responsibilities

• Influence and develop content strategy for the bank and partner platforms based on search intent and client journeys.
• Structure and optimise SEO content to align with search results and AI‑driven response engines.
• Communicate SEO and GEO best practices and ensure their implementation across projects.
• Support internal partners to apply consistent natural referencing strategies.
• Analyse SEO and GEO performance, monitor key indicators and produce actionable reports.
• Conduct regular SEO, GEO and referral audits to identify issues, risks and optimisation opportunities.

Required profile

• Minimum five years of experience in SEO and natural referrals.
• Proven track record of implementing high‑performance SEO strategies in large‑scale or high‑content‑volume organisations.
• Strong analytical mindset with experience in content performance analysis.

Required skills

• Proficiency with SEO tools and optimisation techniques.
• Experience in digital data analysis methodologies.

What we offer

• Hybrid work environment with flexible scheduling.
• Access to personalised training programs, Data Academy, language courses, Harvard Learning Centre, coaching and mentoring.
• Opportunities for internal mobility and continuous professional development.