Marketing Activation Specialist – Luxe Division

About the role

Join L’Oréal’s Luxe Division in Montreal as a Marketing Activation Specialist. Reporting to the Brand Activation Lead, you will be the driving force behind the execution of go‑to‑market strategies, ensuring our premium beauty brands engage consumers across every touchpoint.

Key responsibilities

• Lead retail and campaign activation, coordinating new product launches and campaigns with sales, merchandising and retail teams to meet sales targets.
• Manage creation and localisation of content and materials for in‑store displays, digital assets and other activation elements, ensuring brand‑consistent execution.
• Analyse activation performance across sales channels, turning data into actionable insights to optimise future campaigns and demonstrate ROI.
• Serve as liaison between marketing and commercial teams, collaborating with Key Account Managers to develop GTM plans and persuasive buyer presentations.

Required profile

• Keen eye for detail and strong results‑driven mindset.
• Ability to thrive in a dynamic environment and translate strategic plans into seamless execution.
• Proven experience in retail activation, both online and offline.
• Strong project‑management skills to handle multiple launches and stakeholder timelines.
• Excellent communication for internal and external stakeholder collaboration.
• Data‑driven analytical mindset with ability to generate insightful reports.
• Solid business acumen of the retail landscape, consumer behaviour and financial metrics.

Required skills

What we offer

• Opportunity to step out of your comfort zone and grow rapidly.
• Real responsibility from day one with no sidelines.
• Inclusive environment celebrating diversity and belonging.
• Chance to contribute to brands with societal and environmental impact.