Regional Sales Manager (Agriculture Equipment)

About the role

South Country Equipment, a family‑owned John Deere dealer network in southern Saskatchewan, is seeking a Regional Sales Manager to lead and develop its sales team. You will work directly with farmers and growers, helping them select the right equipment to boost productivity.

Key responsibilities

• Provide training, coaching and development for the regional sales team.
• Design coverage plans to ensure the right number and type of salespeople in each geography.
• Analyze current and historical market conditions to set realistic market‑share and used‑equipment targets.
• Set clear sales goals, pipeline expectations and customer‑experience standards, and monitor performance.
• Join salespeople on farm visits to build relationships and demonstrate effective sales techniques.
• Stay informed on John Deere product updates and industry innovations.

Required profile

• Team‑first mentality with a passion for supporting the agriculture community.
• Eagerness to take on new challenges and drive personal development.
• Friendly, welcoming personality and ability to see how individual actions contribute to broader business goals.
• Strong understanding of the agricultural equipment market in Saskatchewan.

Required skills

What we offer

• Salary plus commission/bonus structure.
• Opportunity to represent John Deere and support local growers.
• Continuous learning through John Deere and external professional training.
• Autonomy to innovate within the agriculture sector.
• A family‑owned, people‑first culture.