Digital Marketing Specialist

About the role

The Digital Marketing Specialist will support UBC Sauder School of Business by planning, creating, and executing digital and traditional marketing campaigns. The focus is on email marketing, lead‑generation initiatives, and event promotion to drive conversions, engagement, and brand visibility.

Key responsibilities

• Coordinate and execute marketing initiatives across digital and traditional channels.
• Develop and manage email marketing campaigns and lead‑generation digital campaigns.
• Create, plan, and align content with business goals and marketing strategies.
• Deliver campaign and event promotions to target audiences.
• Monitor performance metrics to optimize conversions and brand exposure.

Required profile

• Experience in digital marketing, particularly email marketing and lead generation.
• Strong ability to create and plan content that aligns with business objectives.
• Capability to manage multiple campaigns and ensure timely delivery.

Required skills

What we offer

• Competitive salary range of $5,365.42 – $7,709.92 CAD per month.
• Opportunity to work within a globally recognized business school.
• Collaborative and inclusive workplace culture.