Student Marketeer – University of Calgary

About the role

Red Bull is looking for a Student Marketeer at the University of Calgary. As part of its brand and product ambassador program, you will drive the brand image and product understanding on campus and in your region, reach new consumers among university students, increase sales and manage the Red Bull brand. The role is part-time and suits someone who values flexibility over a 9 to 5 job and enjoys a creative working atmosphere.

Key responsibilities

• Act as a brand and product ambassador: live the brand's personality and values in everyday interactions with consumers and customers.
• Grow the user base by inviting positive trial and awareness through product sampling, and answer consumer questions competently.
• Build and run a tailored, innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network by building and maintaining relationships with key local individuals.
• Engage followers on your social media with authentic content and work at Red Bull and supported events.
• Build relationships with local sales account managers so Red Bull stays available and visible in outlets, and collaborate with sales to open new distribution points on and around campus.
• Use Red Bull assets to keep the brand top of mind in sales accounts and ensure store standards are followed.
• Plan and report your activities on the dedicated online platform, share ideas with the team regularly, and contribute local insights to the Red Bull media business.

Required profile

• Passion for the Red Bull brand and product.
• Excellent communication skills and a charismatic, energetic, positive and outgoing personality.
• Deep understanding of student life, the city and region, including behind-the-scenes activities and hot spots.
• Approachable and social, able to relate to many different people.
• Creative mindset, entrepreneurial spirit, responsibility and initiative.
• Able to manage part-time work and studies, and ideally available evenings and weekends.
• Desire to learn marketing, negotiation and sales skills.
• Full, valid Canadian driver's license with a clear abstract.