Student Marketeer - Mohawk College, Hamilton

About the role

Red Bull is hiring a part-time Student Marketeer for its brand ambassador program at Mohawk College's Hamilton campus. Student Marketeers act as brand and product ambassadors, reaching new consumers among university students, increasing sales and managing the Red Bull brand on campus and in the region. The role involves direct contact with consumers, product sampling, working at Red Bull events and running a tailored campus plan.

Key responsibilities

• Represent the brand and its values positively in everyday interactions with consumers and customers.
• Grow the user base by inviting product trial and awareness through sampling, answering consumer questions.
• Build and run a tailored campus plan that engages students, and create a network of key local contacts.
• Promote the brand on personal social media with authentic content.
• Work at Red Bull events and supported events.
• Build relationships with local sales account managers so Red Bull stays available and visible in outlets, and help open new distribution points on campus.
• Use Red Bull assets to keep the brand top of mind in sales accounts and follow store standards.
• Plan and report activities on the dedicated online platform, share ideas with the team, and contribute local insights to the media business.

Required profile

• Passion for the Red Bull brand and product, excellent communication skills, and a charismatic, energetic, outgoing personality.
• Deep understanding of student life, the city and region, including behind-the-scenes activities and hot spots.
• Approachable and social, able to relate to many different people.
• Creative mindset, entrepreneurial spirit, responsibility and initiative.
• Ability to manage part-time work and studies, and availability for some evenings and weekends.
• Desire to learn marketing, negotiation and sales skills.
• Full G, Canadian driver's license with a clear abstract.
• English fluency and college enrollment at Mohawk.