Student Marketeer - McGill University

About the role

Red Bull is looking for a Student Marketeer at McGill University. As part of its brand and product ambassador program, you will represent the brand on campus and in your region, reaching new consumers, increasing sales and managing the Red Bull brand through direct contact with students, product sampling and events. The role suits someone who values flexibility over a 9 to 5 job and enjoys a creative working atmosphere.

Key responsibilities

• Act as a brand and product ambassador: live the brand's personality and values in everyday interactions with consumers and customers.
• Grow the user base by inviting positive trial and awareness through product sampling, and answer consumer questions.
• Build and run a tailored, innovative campus plan that engages students.
• Create a strong network of key local contacts and drive brand engagement on your social media with authentic content.
• Work at Red Bull events and supported events to deliver an unforgettable brand experience.
• Build relationships with local sales account managers so Red Bull is available and visible in outlets, and collaborate with sales to open new distribution points on and around campus.
• Use Red Bull assets to keep the brand top of mind in sales accounts and ensure store standards are followed.
• Plan and report your activities on the dedicated online platform, share ideas with the team, and contribute local insights to the Red Bull media business.

Required profile

• Passion for the Red Bull brand and product, excellent communication skills and a charismatic, energetic, outgoing personality.
• Deep immersion in student life, with a thorough understanding of the collegiate landscape, city and region.
• Approachable and social, able to relate to different people; creative mindset, entrepreneurial spirit and a strong sense of responsibility.
• Ability to manage part-time work and studies, and availability for evenings and weekends.
• Desire to learn marketing, negotiation and sales skills.
• Full, valid Canadian driver's license with a clear abstract.
• University enrollment and fluency in English and French.