SEO & Online Marketing Specialist

About the role

Webhorse Technologies is looking for an SEO & Online Marketing Specialist to boost its digital presence across the Canadian Arctic. You will lead SEO initiatives, drive organic traffic, and support broader digital marketing campaigns to increase brand awareness and generate leads.

Key responsibilities

• Develop and execute SEO strategies to improve search engine rankings and organic traffic.
• Conduct keyword research, on‑page and off‑page optimization, and content marketing.
• Collaborate with the marketing team to plan and run social media, email, and paid advertising campaigns.
• Monitor and analyze website performance using analytics tools.
• Generate leads, increase brand visibility, and drive conversions through integrated digital efforts.

Required profile

• Analytical, data‑driven mindset with strong understanding of SEO best practices.
• Experience creating and managing digital marketing campaigns.
• Ability to work in a fast‑paced, dynamic environment.

Required skills

• Google Analytics
• Google Ads (AdWords)
• SEO tools (e.g., keyword research and site audit software)
• On‑page and off‑page optimization techniques
• Content marketing fundamentals

What we offer

• Opportunity to shape digital strategy for a leading Arctic IT services provider.
• Collaborative, innovative work environment.