SEO Manager

About the role

The SEO Manager will lead the organic search strategy for PC Financial’s public website. Reporting to the Sr. Manager of Digital Acquisition and Analytics, you will partner with Brand Marketing, Product and other cross‑functional teams to ensure the site follows world‑class SEO best practices and drives growth in organic traffic.

Key responsibilities

• Develop and execute a comprehensive SEO roadmap, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to capture AI‑powered search opportunities.
• Build and maintain processes, reporting dashboards and insights that guide Marketing and Product teams.
• Collaborate with Brand Marketing to shape on‑site content strategy based on organic search insights.
• Stay current on algorithm updates, AI innovations and competitive trends, translating findings into actionable tactics.
• Implement structured data, entity authority building and conversational query targeting to improve visibility in emerging search experiences.

Required profile

• Proven experience leading SEO strategy for large, consumer‑facing websites.
• Strong analytical mindset with ability to translate data into clear recommendations.
• Excellent communication and stakeholder‑management skills.
• Ability to work in a fast‑paced, high‑growth environment.

Required skills

• SEO

What we offer

• Opportunity to shape the digital presence of a leading Canadian financial brand.
• Collaborative, supportive team environment.
• Access to cutting‑edge AI and search technologies.