Senior Product Manager, Ad Monetization

About the role

Zynga is looking for a Senior Product Manager with deep experience in ad monetization and ad‑technology systems to own and evolve our Advertising SDK across more than 50 games. You will shape product strategy, drive experiments, and ensure seamless SDK distribution while balancing player engagement with revenue goals.

Key responsibilities

• Design, execute, and analyze advertising experiments to fine‑tune supply‑demand features and pricing.
• Manage SDK releases and updates across 50+ games, coordinating with multiple studio build pipelines.
• Customize game‑side ad logic, including loading, surfacing, and trigger points, to align with product strategy.
• Identify optimization opportunities in core ad‑serving logic and propose innovative solutions.
• Stay current on ad‑tech trends, new formats, platform requirements, and privacy regulations.
• Build 0‑to‑1 systems such as automated SDK upgrades through CI/CD pipelines.
• Support live‑operations teams by providing technical insight, troubleshooting, and issue triage.
• Conduct market research, competitive analysis, and user interviews to uncover new product opportunities.

Required profile

• 5+ years of product management experience, with at least 3 years focused on ad technology, monetization, or related domains in mobile or gaming.
• Strong analytical background; ability to write SQL queries and use data to drive decisions.
• Bachelor’s or Master’s degree in Computer Science, Engineering, Finance/Economics, or a related field.
• Experience working on ad‑technology systems on either the buy‑side (DSP) or sell‑side (SSP) and familiarity with free‑to‑play mobile markets.

Required skills

• Mobile advertising ecosystem knowledge (ad mediation, ad networks, SDKs, DSPs, SSPs, ad exchanges, programmatic advertising).
• SQL query writing for data extraction and analysis.
• Product management techniques for experiment design, rollout, and optimization.

What we offer

• Salary range $96,400 – $135,000 CAD per year, plus potential bonus, equity, and 401(k)‑style plans.
• Comprehensive benefits: medical, dental, vision, life insurance, paid holidays, vacation, sick days, parental leave, mental‑health programs, family‑planning support, commuter benefits, and fitness reimbursements.
• Opportunities to work on a diverse portfolio of globally popular games.