Senior Business Analyst – Omnichannel Enablement

About the role

The Senior Business Analyst will support data‑driven healthcare marketing initiatives within Klick's Omnichannel Enablement Craft. You will translate client and stakeholder needs into clear requirements, solution plans, and delivery‑ready documentation, partnering with strategy, technology, analytics, media and CRM teams.

Key responsibilities

• Create and maintain business requirements documentation for CRM, data integrations, direct marketing, campaign operations and omnichannel programs.
• Partner with Technology, QA, Analytics, Media and Project Management to align requirements with test plans, data tracking, KPIs and delivery timelines.
• Lead discovery sessions with clients and internal stakeholders to define business needs, rules, scope, assumptions, risks and dependencies.
• Support solution design by documenting workflows, campaign journeys, data needs, platform considerations and operational impacts.
• Document functional and non‑functional requirements, including data handling, reporting, consent, privacy, compliance and timing.
• Maintain traceability between requirements, solution documentation, test plans, campaign deliverables and stakeholder feedback.
• Review requirements with clients and internal teams to confirm understanding, resolve gaps and obtain sign‑off.
• Assist delivery teams by clarifying requirements, assessing change impacts and documenting updates.

Required profile

• Senior‑level experience as a Business Analyst, preferably in healthcare marketing or omnichannel campaigns.
• Proven ability to work cross‑functionally with strategy, technology, analytics, media and client services teams.
• Strong analytical thinking, attention to detail and ability to produce clear, actionable documentation.

Required skills

• Experience with CRM systems and data integration processes.
• Familiarity with analytics and reporting tools.
• Understanding of campaign management and omnichannel marketing platforms.
• Knowledge of privacy, consent and compliance requirements in healthcare marketing.