Sales Manager – Equipment & Territory Leadership

About the role

Brandt Tractor Ltd is looking for a dynamic Sales Manager to lead equipment sales across its London, Ayr and Windsor locations. The role focuses on driving revenue growth, building strong customer relationships and expanding market presence.

Key responsibilities

• Create and execute sales strategies, quotas, budgets and forecasts to maximise gross margin and market share.
• Develop quarterly and annual sales plans for territory managers and sales staff.
• Collaborate with Marketing and executive teams on product launches, budgeting and long‑term business plans.
• Conduct feasibility studies and business plans for new products or services, including distribution and reselling agreements.
• Manage, train and develop all sales personnel, including Territory Managers and Rental Manager.
• Partner with HR and the Branch Manager to recruit, hire and train sales staff.
• Lead regular sales meetings, reporting activities and performance reviews.
• Establish and nurture relationships with key customers, retail and wholesale partners, and internal teams.
• Identify new market segments and growth opportunities based on industry trends and competitive analysis.

Required profile

• Proven experience leading sales teams and developing sales strategies.
• Strong ability to build and maintain customer and partner relationships.
• Experience in recruiting, training and performance management.
• Analytical mindset for forecasting, budgeting and market analysis.
• Collaborative approach with marketing, product and executive functions.

Required skills