Retention Marketing Manager

About the role

We are looking for a Retention Marketing Manager to own and optimise all email and SMS lifecycle campaigns for our KT by Knix brand. You will drive repeat‑purchase behaviour, increase customer lifetime value and improve engagement across owned channels.

Key responsibilities

• Plan, brief, schedule and execute email and SMS campaigns, ensuring flawless QA and testing.
• Design and run A/B tests, analyse results and implement learnings to boost conversion and LTV.
• Collaborate with Creative, Growth, Affiliates and Brand teams to align messaging and assets.
• Monitor core KPIs such as repeat rate, LTV, engagement and ROAS, and provide regular performance reports.
• Identify optimisation opportunities in permission‑based flows and lifecycle journeys.

Required profile

• Experience in a high‑growth e‑commerce or startup environment.
• Strong analytical mindset with the ability to interpret data and make data‑driven recommendations.
• Detail‑oriented, organised and comfortable leading cross‑functional projects.
• Curious about trends in customer retention and eager to experiment.

Required skills

What we offer

• Purpose‑driven work at a fast‑growing, award‑winning apparel brand.
• Collaborative culture that values creativity and initiative.
• Opportunities for professional growth and impact on a global customer base.