Organic Growth Marketing Manager

About the role

We’re looking for an Organic Growth Manager to help us expand our reach, impact, and grow our patient‑base. In this role, you’ll turn search data, audience insights, and channel experimentation into strategies that drive awareness, trust, and growth for our brand.

Key responsibilities

• Develop and execute an organic growth strategy across SEO, content distribution, and emerging AI‑era discovery channels.
• Lead SEO strategy with on‑page, off‑page, technical fundamentals and emerging AEO/GEO frameworks.
• Conduct keyword, phrasing, and competitive research to uncover opportunities and guide content.
• Ensure every article, landing page, and campaign is built on strong organic fundamentals for both traditional and AI‑driven search.
• Identify and launch non‑traditional, non‑paid growth channels such as Reddit communities, patient stories, and owned content formats.
• Use data and creativity to test unconventional ideas, learn quickly, and double down on what works.
• Monitor performance and report on KPIs including rankings, organic traffic, share of voice, and conversion rates.
• Stay ahead of algorithm updates, AI search evolution, and industry trends.
• Experiment with new tools, AI integrations, and automation to improve efficiency and scalability.
• Collaborate closely with Marketing, Product, and Engineering teams to test ideas fast and share feedback openly.

Required profile

• 4–6+ years of organic growth marketing experience, preferably in DTC, tech, or healthcare.
• Strong SEO foundation with a track record of driving growth beyond rankings.
• Growth‑hacker mindset, comfortable mining data and pitching scrappy ideas.
• Demonstrable owned results and experience building strategies from the ground up.
• Familiarity with AEO and GEO frameworks and AI‑era search.
• Hands‑on experience with GA4, Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Proven ability to analyze data, translate insights into strategy, and communicate results to stakeholders.
• Natural collaborator who enjoys cross‑functional work.
• Curious, proactive, self‑directed and thrives in ambiguity.
• Passion for digital health and men’s wellness is a plus.

Required skills

• SEO
• Google Analytics (GA4)
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog

What we offer

• Rewarding mission to make specialist telehealth accessible across Canada.
• Impact and autonomy working directly with experienced leaders.
• Collaborative on‑site culture at our downtown Toronto headquarters.
• Clinical excellence with remote clinicians and discreet medication delivery.
• Competitive pay backed by market data and a comprehensive benefits package.