Marketing Specialist, Entrepreneurship Programs

About the role

EY is seeking a versatile Marketing Specialist to lead and support its entrepreneurship programs, with a primary focus on the annual EY Entrepreneur Of The Year program in the Pacific region. The role involves understanding Canadian entrepreneurs and private business owners to deliver targeted programs, messages, experiences, and omnichannel initiatives that build relationships and generate leads.

Key responsibilities

• Strategically plan and execute marketing and engagement programs for diverse entrepreneurial audiences across the BC market.
• Identify, negotiate, and manage regional sponsorship opportunities, including contracts, budgeting, and reporting.
• Build strong relationships with senior‑level stakeholders and act as the subject‑matter expert on EY’s brand and go‑to‑market activities.
• Collaborate with regional and global marketing teams to share ideas, successes, and best practices.
• Lead all aspects of the Entrepreneur Of The Year activities for the BC region, from program launch to judging, relationship management, celebrations, budgeting, invoicing, and reporting.

Required profile

• Deep understanding of Canadian entrepreneurs, private business owners, and the broader entrepreneurship ecosystem.
• Proven experience in program management, communications, and integrated marketing strategy.
• Ability to advise senior stakeholders and influence go‑to‑market decisions.
• Strong relationship‑building skills with internal and external partners, including judges, sponsors, and alumni.

Required skills