Marketing Specialist – Digital, Content & Development

About the role

We are looking for a versatile Marketing Specialist to drive growth for our custom software development studio. The role combines digital marketing, technical content creation and close collaboration with our development team to build brand presence and support client projects.

Key responsibilities

• Develop and execute multi‑channel digital marketing campaigns targeting B2B tech audiences.
• Create compelling web, social media, email and SEO‑focused content, including blog posts, case studies and product documentation.
• Analyze campaign performance, report on ROI and continuously optimise tactics.
• Collaborate with developers to understand client projects and translate technical features into marketing assets.
• Participate in the design and promotion of full‑stack web applications, ensuring consistent brand messaging.

Required profile

• Proven experience in B2B marketing, preferably within technology or software services.
• Strong written communication skills with the ability to explain technical concepts to non‑technical audiences.
• Data‑driven mindset, comfortable working remotely and managing multiple priorities.

Required skills

• PHP (Laravel preferred), JavaScript, Java.
• SQL databases – MySQL, PostgreSQL.
• AWS services – EC2, S3, RDS, Lambda.
• RESTful API development, OAuth, webhooks.
• Version control with Git, Docker, CI/CD pipelines.
• Front‑end frameworks – React, Vue (optional).
• Digital marketing tools, analytics platforms and SEO fundamentals.